New boss! Gamer dethrones Ronaldo as king of sports
For just the second time since the metric was created, Cristiano Ronaldo has been dethroned as the most talked about sports star on the planet, New Zealand Herald reports.
To rub salt into the Portuguese star’s wounds, he’s been knocked off the top perch as the biggest athlete on social media by someone who sits and watches a TV all day.
Twenty-six-year-old gamer Tyler Blevins has come from nowhere to become sports’ biggest social media star, according to the Hookit Engagement 100 rankings for April.
The star gamer, who has become the highest profile streamer on Amazon’s Twitch platform, making his name on super-popular game “Fortnite”.
Blevins has previously said he earns more than $8.6m per year, playing the game through paid subscribers to his Twitch streams.
According to Forbes, Blevins has 4 million Twitch subscribers, including 160,000 paid subscribers. He earns $3.50 for every new paid subscriber — as well as a small fortune in YouTube revenue and fan donations on Twitch.
“I think that I offer a combination of high-tier game play that they really can’t get with a lot of other content creators,” Blevins told CNBC recently.
“It’s very difficult to be one of the very best at a video game.
“I’m very goofy; if you ever watched any of my streams or YouTube videos, I do impressions and stuff like that all the time and just crazy shenanigans. I think the combination of that [game skill and entertainment] is really fun to watch.”
Apparently, it’s a bloody hoot — he’s just become the most popular sports star on social media.
Blevins was ranked No. 3 on Hookit’s Engagement 100 in March — but jumped superstars LeBron James and Ronaldo in April to claim the top spot.
He becomes just the fourth star to earn the No. 1 rank, with Ronaldo only previously ousted from the top spot by Brazilian superstar Neymar and Colombian World Cup hero James Rodriguez since the metric was first run in April, 2014. Punch